The CVS pharmacy chain is hoping that an ambitious flu vaccination program will provide a shot in the arm in another way — by drawing first-time customers to its stores and clinics.
With a goal of delivering 1 million flu shots this year, the company recently launched a high-profile advertising campaign that, for the first time, puts its MinuteClinic outlets front and center.
National TV ads promoting the flu vaccinations began airing in October and showed up during such marquee broadcasts as the Major League Baseball playoffs. The company declined to say how much it had spent on the campaign, which centers on prime-time television with some radio and print.
“We’re trying to build awareness of MinuteClinic,” said Bari Harlam, vice president of pharmacy marketing for CVS Caremark Corp.
Recent Comments